How it started

Meet our captain: The mastermind blending industry prowess with student creativity to elevate Indian advertising!"
Dr. Prateesh R. Nair, Founder and CEO of Miles SoBA, Agency M & Edwork
Prateesh R Nair is an entrepreneur driven by a passion for education and advertising. With his extensive experience spanning over two decades, he established Miles Soba, which introduced India’s first bachelor’s program in branding and advertising, and Agency M, a unique advertising firm supporting local businesses.
Miles Soba has been at the forefront of transforming the education sector, introducing India’s first bachelor’s program in branding and advertising, initially through a partnership with NMIMS, Mumbai. Currently, Miles Soba has affiliations with over 12 universities nationwide, including the prestigious IIM Indore.Meanwhile, Agency M stands out from traditional advertising agencies by championing small and medium-sized enterprises (SMEs) and Indian-made products through expert branding and innovative strategies.
What distinguishes this initiative is its exceptional capability to deliver high-quality work to clients by student interns, providing students with priceless real-world exposure beyond conventional classrooms.
In addition to managing his family’s business at Century Group , Prateesh has also produced films for Kashi Films, his family-owned production house. He is passionate about empowering young people and has provided coaching to over 500,000 individuals, as well as offering leadership consulting to major companies like Siemens, Wipro, SAP, Dell, and Cap Gemini, Wells fargo and many such top multinational companies
Beyond his business ventures, Prateesh is a sought-after keynote speaker for esteemed organizations such as FICCI FLO, Scoonews, TED Talks, IIMs, Deakin, and Harvard Alumni. He also collaborates with educational institutions across India, sharing valuable insights and driving inspiration among aspiring leaders. Additionally, he channels his creativity into crafting engaging narratives and developing compelling scripts for films.
Driving growth with strategic creativity for lasting brand relationships.
Empowering brands with creative insights to revolutionize engagement globally.