AUBREE

CATEGORY: Best Use of AI (120 Sec Film) / SocialMedia Static Post

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BRAND INTRODUCTION

Founded in 2011 in Bangalore, Aubree is a premium 100% vegetarian patisserie known for handcrafted desserts, artisanal chocolates, gourmet hampers, and bespoke celebration cakes. With its philosophy “Think Celebration, Think Aubree,” the brand has become a leader in India’s luxury dessert space - offering European-style eggless desserts without compromise on taste, artistry, or quality.

THE PROBLEM

In the premium dessert market, many brands feel the same. Quality is expected, but what people really seek is personalization - desserts that reflect their story and their special moments.

OPPORTUNITY

AI can turn desserts into personal celebrations by:

• Recommending flavors, designs, and inscriptions for occasions.
• Predicting gifting moments (birthdays, festivals, anniversaries).
• Generating visuals so customers can preview custom cakes/hampers.
• Creating storytelling experiences (e.g.“A cake inspired by your zodiac”).

OBJECTIVE

- Reinforce Aubree as the ultimate celebration brand.

- Showcase AI as a tool that makes every dessert personal and memorable.

- Deepen engagement by showing desserts as unique as the people who celebrate them.

TARGET AUDIENCE

- Age: 22–50 years

- Urban professionals, families, millennials

- Celebration-driven: birthdays, weddings, anniversaries, festivals

- Corporate & personal gifting customers

KEY MESSAGE

- Work that sells, and work that serves.

- Advertising can be both - a brand story and a social story.

DELIVERABLES

• Aubree + AI = Celebration in Every Bite.
• Every dessert becomes a reflection of your story, your occasion, your people. Choice of format: