LAHORI ZEERA
CATEGORY: FILM (30-60 SEC)

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BRAND INTRODUCTION

Lahori Zeera, a standout beverage, has truly carved out a niche for itself. Known for its vibrant blend of tangy, chatpata flavors, this drink is a game-changer and a reliable mood enhancer. Crafted from all-natural ingredients and infused with just the right amount of fizz, it offers a refreshing and invigorating experience with every sip.

THE PROBLEM

 In a market dominated by colas, there's a need for a refreshing, flavorful alternative that stands out with its unique taste and natural ingredients.

OPPORTUNITY

The genetic love Indians have towards Jeera drives coupled with effervescence of soda pop. 

OBJECTIVE

- To promote Lahori Zeera as the go-to refreshing drink, emphasizing its unique flavors, natural ingredients, and affordability.

TARGET AUDIENCE‍

- Individuals across all age groups

- People looking for a flavorful and invigorating alternative to traditional colas

- Those who appreciate natural ingredients and refreshing taste

KEY MESSAGE 

"Mazedaar and masaledaar – Lahori Zeera, the new desi thanda of India."

DELIVERABLES

- Single film or a campaign of three films 

- Duration under 60 seconds 

- Sign off from Lahori Zeera

- Logo

TONE AND STYLE

-Vibrant

-Chatpata and fun

Winning Amount :- ₹15,000