OGILVY

CATEGORY: 30–40 Sec Ad Film (Social Media Campaign) / Static Post / Print Ad

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BRAND INTRODUCTION

Founded in 1948 by the legendary David Ogilvy, often called the Father of Advertising, Ogilvy has built some of the world’s most enduring campaigns. From “The Man in the Hathaway Shirt” to “Dove Real Beauty” and Cadbury’s My Ad, Ogilvy has always shown that: Great advertising doesn’t just sell products - it shapes culture.

For over 75 years, Ogilvy has stood at the crossroads of commerce and creativity, proving that ads can touch lives, spark conversations, and create social change.

CORE IDEA

“Aam Ke Aam, Ghutliyon Ke Daam” – creativity that delivers double impact. Not only does the work drive brand recognition, but it also carries a powerful social message that resonates with people, sparks conversations, and strengthens cultural relevance

THE PROBLEM

In today’s ad-saturated world, audiences skip, scroll, and ignore. What truly breaks through is work that adds value to society. Brands that stand for something bigger than just selling products win attention, love, and loyalty.

OPPORTUNITY

Create ads that are more than ads:

• Shine a light on social issues or positive values.
• Link the brand to a meaningful cause.
• Use storytelling to create emotional impact in under 40 seconds.
• Show how creativity can serve both society and brand building.

(Example: Cadbury “Not Just a Cadbury Ad” with Shah Rukh Khan empowered small businesses and became a cultural movement, not just a chocolate ad.)

OBJECTIVE

- Build brand affinity by associating with a strong social message.

- Reinforce the idea that advertising can be both commercial and cultural.

- Demonstrate the power of creativity to impact society while keeping the brand memorable.

TARGET AUDIENCE

General Public:

- Age: 18–45 years

- Urban, socially aware, digital-first audience

- Consumers who respect brands that stand for values and take action

KEY MESSAGE

- Work that sells, and work that serves.

- Advertising can be both - a brand story and a social story.

DELIVERABLES

• Choice of format:

- 30–40 Sec Ad Film (Social Media Campaign)

- Static Social Media Post

- Print Ad

• Work must carry a powerful social message while ensuring the chosen brand isnaturally and memorably integrated.
• Must sign-off with brand logo and campaign line.