BRAND INTRODUCTION
Nargis Dutt Foundation is a registered, charitable organization working passionately in the areas of Health & Education, since 1981.
Over these 43 years, the impact of the foundation has been immeasurable touching the lives of millions of individuals through equipping 100’s of rural hospitals PAN INDIA with medical diagnostic equipment as well as mobile vans, supporting treatment of thousands of cancer patients annually, providing scholarships for meritorious and deserving students and holistic development of rural schools in India.
THE PROBLEM
In India, the number of cancer cases is rising. According to GLOBOCAN 2020, there will be 2.1 million new cancer cases in India by 2040, an increase of 57.5% from the year 2020 Moreover, one in nine Indians has a lifetime risk of developing cancer. Head and neck cancer, in particular, accounts for 30% of the all-cancer cases.
OPPORTUNITY
Regular check-ups can help in early detection of head and neck cancer.
OBJECTIVE
- To build awareness about head and neck cancer
- To make people aware that early detection can help treat head and neck cancer better. With better chances of a healthy recovery
TARGET AUDIENCE
General Public:
- Age Group: 18-65 years
- Location: Pan India
KEY MESSAGE
- Regular Check-ups
DELIVERABLES
- Single film or a campaign of three films
- Duration under 180 seconds
- Sign off from Nargis Dutt Foundation
- Logo
.png)