Bangalore/Mumbai, March, 2024: The ITCH Summit 2024, which concluded recently, was organised for the student community of Miles SoBA and media & advertising aspirants from across the country to provide them with the knowledge and inspiration needed to do good for themselves and the society. The summit fostered a gathering of dreamers, entrepreneurs, entertainers, and social activists who embody the spirit of turning dreams into reality. The event, created and curated by Mr. Prateesh R Nair, Founder & CEO of Agency M and Miles School of Branding & Advertising (SoBA) showcased remarkable inspiring stories from the esteemed speakers, leaving a lasting impact on each attendee.

The ITCH Summit featured Mr. Chandrakant Salunkhe, the founder and president of SME Chamber of India, as the chief guest. The event also revealed a collaboration between Agency M and SME Chamber of India to develop branding solutions for SMEs' 'Made in India" products, harnessing the expertise of student interns from AgencyM to tackle real biz challenges of SME, thus contributing to nation-building and progress.

As the insightful event unfolded, Mr. Prateesh R Nair, Founder & CEO, Agency M and Miles SoBA said, “The ITCH Summit 2024 is more than just an event; it’s a testament to the power of aspirations & dreams and the collective drive to transcend boundaries. Through inspiring narratives and shared experiences, the summit amplifies the spirit of possibility and fosters a community dedicated to realizing dreams.”