Guthli Ad Fest 2025

celebrating

CATEGORIES 2025

New

NARGIS DUTT FOUNDATION

Use the power of storytelling to drive real change. Craft a campaign that sheds light on Nargis Dutt Foundation’s mission of spreading awareness on head and neck cancer - and remind the world that empathy can be the strongest strategy.

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OGILVY

This one’s straight from the legends. Step into Ogilvy’s shoes and solve a creative brief that tests your insight, instinct, and imagination. Crack it right, and you’re not just making an ad - you’re crafting a story that not only sells but stays.

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AUBREE

Aubree isn’t just dessert - it’s a feeling. Your task? Whip up a campaign that captures the brand’s indulgent spirit and connects it with India’s new-age consumers. Use AI smartly - from creative ideation to execution - to elevate your storytelling. Make it sweet, make it smart, make it stick.

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JURY MEMBERS

Aarti Nichlani

Executive Creative Director, Ogilvy

Sooraj Pillai

Executive Creative Director, Ogilvy - South

Dr. Prateesh R. Nair

Founder and CEO of Miles SOBA & Agency M, Bengaluru

Vinit Oza

Co-curator, Guthli Ad Fest and Founder of Qwicket

Aritra Chaudhuri

Branding and Communications Consultant, Quantum Leap Studio

Sneha Iype

Executive producer / partner Nirvana films

Ujaya Shakya

Vice-President of Advertising Association of Nepal | Founder and Managing Director - Outreach Nepal

Swadha Kulkarni

Co-founder/Executive Director - Breathless Films

Manish Darji

Head of Art - DDB Mudra

Priya Pardiwalla

Chief Commercial Officer/Founder - Steve Priya

Tanya Nambiar

Singer/Composer/Songwriter/Co-founder - El Diablo Sauce

Vilsen Gonsalves

Group Creative Director - Ogilvy

Devaiah Bopanna

Co-founder - Moonshot

Dr. Prateesh R. Nair

Founder and CEO of Miles SOBA & Agency M, Bengaluru

Fritz Gonsalves

Executive Creative Director - Ogilvy

Goral Ajmera

Founder and Creative Director - Brave

Kashif Memon

Founder/Director/Producer, Mothership Production

Neville Shah

Chief Creative Officer, FCB Kinnect

Steve Mathias

Chief Commercial Officer and Founder - Steve Priya

Jessica Sadana

Director and Cinematographer

Dipankar Mukherjee

Chief Innovation Officer - Nihilent | HyperCollective

Brijesh Parmar

Executive Creative Director

Nitish Sarkar

Head Post Production/ Creative Producer / AI Art Explorer

Subhajit Mukherjee

Singer/Music Composer/Producer

Shakoon Khosla

Creative Consultant

Shirsha Guha Thakurta

Director - Oink Films

Stutee Ghosh

Indian film Critic/Writer/Radio Personality

Avishek Ghosh

Producer/Director

Subhabrata Debnath

Co-founder & CTO - NeuralGarage

Rupak Shah

AI Content Creator | Co-founder - AiVANTA

Nikhil Mehrotra

Screenwriter

Achint Thakkar

Music Composer

Pranav Patadia

Co-founder & Chief Content Officer, OCDS Advertising

Jeet Singh

Creative Partner - Lowe Lintas

Guthli 2025 Speakers

Tithi Ghosh

President and Head of Office - Ogilvy South

Puneet Kapoor

Chief Creative Officer - Ogilvy South

Ganapathy Balagopalan

Deputy Chief Strategy Officer - Ogilvy Mumbai

Prateesh R Nair

Founder and CEO of Miles SOBA & Agency M

Shantesh Row

CCO - Slant Agency

Guthli Ad Fest 2024

WHY 
GUTHLI?

"Start Young" with Guthli Ad Fest 2025 dedicated entirely to students aged 15-23

Guthli 2024: Unveiling
the Theme

ELIGIBILITY

Young Turks, aged 15-23 from accredited institutions, can participate in teams of 1-4 members.

Creative Canvas

Original work specifically tailored for this competition.

Campaign Blueprint

A written detailing your campaign's concept, target audience, and strategic approach.

Creative Assets

Visual and Audio materials that effectively represent the essence of your campaign.

Institutional Authorization

All entries require an authorization letter from the institution's head.

CATEGORIES 2024

Radio

Craft narratives that evoke emotions using the power of audio storytelling. Either conveying a brand message, raising awareness, or igniting imaginations, Radio Guthli will be judged on the creativity, originality, and ability of the entries to captivate audiences through the pure magic of sound.

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Print

Creativity that harnesses the power of print media to tell stories, convey messages, and spark conversations. In this category, the entries will be judged on every word, image, and design element and their meticulously crafted placements to captivate readers and leave a lasting impression.

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Film [30-60 sec]

Lights, Camera, Creativity: The Film Category invites entries that bring storytelling to life on the silver screen. From gripping narratives to visually stunning cinematography, experiments with innovative techniques, and pushing the boundaries of imagination to craft compelling narratives that resonate with audiences, will be the heroes of this category.

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Public Service Film [180 sec]

Films that Inspire Change. The Public Service Film Category calls upon entries where filmmaking skills are used as a force for good, creating impactful narratives that address pressing social issues and inspire positive change. In this category, the power of film becomes a catalyst for raising awareness, fostering empathy, and igniting action on matters that affect our communities and our world.

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SOCIAL MEDIA

Crafting Connections in the Digital Age: The Social Media Category invites entries that bloom in the the dynamic world of online platforms to engage audiences, spark conversations, and leave a lasting impact. From captivating visuals to witty captions, from viral challenges to immersive experiences, this is a category celebrating the power of likes, shares, and comments to create meaningful connections with the target audience.

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LOGO

Where Identity Meets Innovation: The Logo Category invites entries with astounding design prowess used to create iconic visual identities that resonate with audiences and stand the test of time. From clever typography to striking symbols, this category will judge every element and meticulous placement of each to convey meaning, evoke emotions, and leave a lasting impression.

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BEST USE OF MUSIC

Harmonizing Emotions, Amplifying Messages: The Best Use of Music Category invites entries that explore the transformative power of soundtracks, melodies, and rhythms in elevating storytelling and enhancing the impact of visual narratives. In this category, music becomes more than just background noise, but is a vital component in shaping mood, evoking emotions, and deepening the connection between content and audience.

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BEST USE OF AI

Unleashing the Potential of Artificial Intelligence: The Best Use of AI Category celebrates the power of artificial intelligence to innovate, problem-solve, and create groundbreaking experiences that push the boundaries of technology and creativity. In this category, AI becomes a tool for transformation, enabling students to explore new frontiers in storytelling, design, and interaction.

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JURY CHAIR

Partho Sen Gupta

National Creative Head - The Times of India

Subramanian Krishnan

Consultant at the Disruption Consulting, practice at TBWA India

Ashwini Deshpande

Co-founder - Elephant Design

Azazul Haque

Group Chief Creative Officer- Creativeland Asia

O.R. Radhakrishnan

Creative Consultant/Storyteller/Screenplay & Dialogue writer

Shantesh Row

CCO - Slant Agency

Ajay Ghalaut

Independent Creative & Former Chief Creative Officer - Dentsu Creative Services

Tista Sen

Creative Brand Consultant

PAST 2024
Winners

Pranav Liju

Category - Print

Age -

Pranav Liju

Category - Print

Age -

Sushmita Joshi

Category - Radio

Age -

Sushmita Joshi

Category - Radio

Age -

Reuban Mathew

Category - Best Use of AI

Age -

Reuban Mathew

Category - Best Use of AI

Age -

Dharaneesh A

Category - Best Use of AI

Age -

Dharaneesh A

Category - Best Use of AI

Age -

Rohit Sharma

Category - Public Service Film (180 sec)

Age -

Rohit Sharma

Category - Public Service Film (180 sec)

Age -

Clementina Velmayil

Category - Logo

Age -

Clementina Velmayil

Category - Logo

Age -

Armaan Ahmad

Category - Social Media

Age -

Armaan Ahmad

Category - Social Media

Age -

Diya Bohara

Category - Film (30-60 sec)

Age -

Diya Bohara

Category - Film (30-60 sec)

Age -

Arjun Rawat

Category - Radio

Age -

Arjun Rawat

Category - Radio

Age -

Akshita Sujit

Category - Radio

Age -

Akshita Sujit

Category - Radio

Age -

2024 Highlights

2025 Highlights

Guthli Talks

Guthli Ad Fest by Miles SOBA Sees 100 Universities Unite, Celebrating Icons Piyush Pandey and KV Sridhar

September 24, 2025

Miles SOBA's Guthli Ad Fest celebrating Ogilvy rocks Bangalore's MCC with stupendous turnout

November 21, 2024